KHEPRA
KHEPRA, in Egyptian mythology, is an image associated with the scarab and has many symbolisms such as the uniqueness of the Sun and its power of rebirth and resurrection. It is for this essence of reinventing and resurrecting that this insect was chosen for the KHEPRA logo, symbolizing our art of renewal with each collection. To represent our main concepts, we work with capsule collections made up of a limited production.
CAPSULES
Low scale! We believe that exclusivity is the new way of making fashion. In these capsules, we created a mix between casualwear and statement pieces, emphasizing the freedom to be and wear what you want. Protagonist and non-supporting clothes. Durability and versatility. Timeless pieces.
Reinventing is at the heart of our creations. KHEPRA is a conscious brand that is aware of alternatives to mass production, conscious disposal and is part of a sustainable movement.
We are slow, limited and unique!
This is our DNA!
DNA
Slow fashion is a movement of conscience. In fashion, the term slow is an alternative to mass production, it is a sustainable movement.
It is possible – and desirable – to consume consciously, making the most of everything we have in our closets.
We use tags with sizes 1, 2 and 3, which are not the usual labels imposed by society such as P (small), M (medium) and G (large).
No leather, no jeans - we exclude the processes that most harm the environment. We always think about generating less waste for the world. We use hybrid, versatile, reusable products!
Everything that is left of our stock is rethought and reformed, thus generating a new piece, with a new concept, in a new cycle. Nothing will be discarded or settled at any price.
MARCELLA DINIZ ABRÃO
Inspirations from a creative and traveling mind awakened in Marcela Diniz Abrão the desire to create a brand, Khepra. Having worked for a while with her father in the men's fashion business and studied fashion design at FAAP, Má developed a super contemporary aesthetic sense and concerned with the future of the planet we live on. His purpose at the head of the brand is to be able to transform all his experiences around the world into design and product ideas, not least because Khepra is not about being a fashion brand, but a lifestyle. Khepra is a free brand, just like Ma. Unlabeled and restless.
